AI Insights · Timothy · January 2025
Top Business Finance Apps Performance in South America Q4 2024
Explore the performance trends of the top five business finance apps in South America during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, the top business finance and solutions applications on a unified platform in South America showcased diverse performance trends. The data, sourced from Sensor Tower, offers insights into downloads and active user metrics.
Stone: Conta PJ e Empresa by Stone Co experienced a notable increase in weekly downloads, peaking at approximately 62.7K in mid-December. This upward trend was accompanied by a steady active user base, which fluctuated around 1.1M to 1.2M throughout the quarter.
Inter Empresas: Conta PJ from Banco Inter SA showed a more variable pattern. Downloads reached a high of 40.3K in late October but later stabilized around the 30K mark. Active users, however, saw a decline from 1.7M to approximately 1.5M by the end of December.
The Prof Accountant application had a significant spike in downloads with 141K in mid-October but experienced a steep drop shortly after, settling to around 10K towards the year's end.
Tap On - extensão maintained a consistent download rate, starting at 45.9K and ending the quarter with 11.9K. Active users remained stable, hovering around 70K to 80K.
Finally, SumUp: Payments and POS showed a steady download trend, peaking at 27.8K in early December. The active user count decreased from 686K to 491K throughout the quarter.
For further insights and detailed analytics, visit Sensor Tower's platform.